Refining a Legacy: Giuliani Builders’ Logo Redesign

Giuliani Builders partnered with us to modernize their logo while preserving the brand’s trusted look and feel. We refreshed the typography for greater legibility, rebalanced the color scheme by shifting yellow to an accent, and ensured the new logo is fully responsive—creating a brand identity that’s both recognizable and ready for the future.

Project Overview

Industry: Residential Construction and Remodeling
Services Provided: Brand Identity, Logo Redesign
Project Focus: Modernization and Improved Functionality

Client Overview

Giuliani Builders is a trusted name in residential construction and remodeling, known for delivering high-quality craftsmanship and personalized service. As the company grew, they needed a brand refresh that would modernize their visual identity without losing the familiar look their community had come to trust.

Before Logo

The original logo featured outdated fonts that were difficult to read and color choices that caused visibility issues, especially across digital and print applications. The design lacked versatility, making it hard to translate consistently across different platforms and materials.

After Logo

Working closely with the owner, who preferred to retain the original spirit of the logo, we found a balanced middle ground. We kept the recognizable logo mark and core color palette but repositioned yellow as an accent color rather than the main focus. We also modernized the typography to improve legibility and ensured the entire logo was responsive and versatile for use across websites, signage, business cards, and branded materials.

Let’s Build Smarter Marketing Together

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