The Case Study
The Challenge
The brand’s email welcome flow wasn’t fully capturing new leads or converting them effectively. Revenue potential was slipping through the cracks, and the internal team needed a solution they could realistically manage.
Our Solution
At Interrelate, we tackled growth from both sides—traffic and conversion:
- Lead Generation: Developed a paid media strategy and optimized landing pages to drive a surge of qualified new users into the email list.
- Email Flow Optimization: Rebuilt the welcome series to nurture leads faster, focusing on high-intent messaging and right-timed touchpoints.
- Performance Enhancements: Achieved a +4.8% lift in open rates with targeted subject lines and smarter segmentation.
The Results
Extreme compounding effect: Better acquisition + better nurture = outsized revenue growth
- +181.5% increase in email flow revenue in just ~5 months — compared to the entire previous year
- +4.8% increase in welcome flow open rates
- Massive Growth in New Qualified Email Subscribers through optimized acquisition channels
Why It Worked
We didn’t just patch a broken email flow—we turned more attention into more action. By combining smarter acquisition with a high-converting email experience, we built a scalable system that amplified every dollar spent on lead generation and every message sent after opt-in.
